Why you should hire a Digital Marketing Agency…

What is Digital Marketing? Let’s Talk.

Digital Marketing is the process that takes your idea/product and business into the digital world! A digital marketing team will investigate information and patterns, to get you connected with your targeted market and customers.

“Digital Marketing,” can include mobile apps, podcasts, blogs and anything else you can think of in the digital world. The internet is the centre of all tools when it comes to digital marketing.

So, Why you should hire a digital marketing company?


With the pressure of digital marketing off your plate, you will have more time to focus on doing what you do best with minimal distractions. By over loading yourself with tasks, you leave yourself prone to making mistakes along the way. By out-sourcing your digital marketing needs to an agency, you can be sure that a trained team of professionals are handling your tasks, leaving you to focus on other areas of your business.


By handling your digital marketing yourself, you are limited to the ideas within your company. An agency will offer new ideas and digital marketing strategies to you. They’ll offer a different point of view to your existing strategies and will test your promotional efforts and make new strategies dependent on your target market.


An online marketing agency will know how to use marketing tools such as Search Console, Analytics, Search Engine Optimization SEO, along with others. Knowing how to correctly use the tools that are available and knowing what tools to take advantage of that will best suit your business, will provide numerous benefits.


Digital Marketing Agencies generally work in multi-person teams, meaning your campaigns and digital advertising will be handled by a team of professionals that bring a variety of skills to the table. Your team of digital marketing professionals are able to bounce ideas off each other and support each other to get you online marketing completed, on time, every time!


By working with a digital marketing agency, not only does it mean that you have a group of professionals chipping away at online tasks, It also means you have a group of individuals that are attempting to better your brand image and grow your business. Marketing agencies work closely with SEO to create content that draws your customers in, they also make sure your brand identity is displayed over all stages, from your website to your social media and all marketing channels in between to enable your purchasers to identify your brand image.


As a business owner your aim is to have your business visible online and gaining organic traffic from your targeted market. A digital marketing agency will aim to do just that, they will aim to have your business ranking at number 1 on all major search engines.


In today’s digital world, out-sourcing a digital marketing team can bring a number of benefits to your business. Instead of marketing your business on your own, consider an agency to relieve the pressure and take your business to the next level.

What is SEO?.. And How does it work ? [ The SEO guide for beginners ]

In one short sentence:
SEO assists your clients and customers to find your business through their online search engine (Eg. Google, Yahoo!, Bing).

SEO stands for “Search Engine Optimization”, which is a process of optimising your website to generate unpaid traffic through a search engine (google, yahoo!, Bing). Correct SEO assists your website to be found in search engines by your customers for words and phrases relevant to what your business/website is offering, that they are searching for. Eg. “Why is having a website important?”

SEO also helps search engines find your website, and assists in making your site more visible and transparent. Search engines will scan through your website to find relevant keywords and phrases and also assess the readability of your website. Improving your SEO will help make sure your website ranks high in search engines, as a result, gaining more organic, unpaid quality traffic to your website.

When thinking SEO, think CONTENT..

Creating quality content that is designed both for the search engines and for your customers, will help your website rank higher. Creating content that contains relevant keywords and phrases that your customers are searching, can be done through various content pieces such as:

– Blog Posts
– Social Media
– Informational articles
– Videos

At Kota Digital, your success is our goal. Below are just some of the areas we focus on to help improve your SEO and to help your business reach a #1 ranking.
– Create a powerful digital marketing strategy
– Work on website speed
– Optimise your website visibility on all devices (Eg. Phone, Tablet)
– Ensure your website is user-friendly
– Create relevant / engaging content
– Establish keywords
– Create relevant links within content

We know exactly what search engines look for to gain you credible, organic listings. When the search engines trust your website, people trust your website, let us help you with that!

Contact Kota Digital

We welcome you to contact us for more information
about any of our products or services.